Macau Tourism Study Pinpoints Nine Key features that are non-Gaming Attract Visitors

Macau Tourism Study Pinpoints Nine Key features that are non-Gaming Attract Visitors

Macau tourism numbers are up through the very first quarter of 2017, and that’s continued good news following a slight bounce in visitor arrivals through the year that is previous.

Macau tourism is once again bustling, but the city is now less reliant on gambling, as tourist attractions like Wynn Palace’s SkyCab pull in brand new travelers.

China’s gambling zone that is friendly experiencing a comeback of sorts after President Xi Jinping initiated a corruption crusade in 2014 that targeted VIP touring companies which had been catering towards the mainland’s wealthy. The authorities alleged that high rollers were utilizing Macau and junket operators to go cash right out of the nation’s heavily taxed control.

With tens of billions of dollars invested, casino companies had to quickly rethink their marketing strategies. Today, resorts are offering attractions that interest a wider demographic than simply China’s elite. And so far, it is working.

The Macao Government Tourist workplace expects visitor arrivals to develop five percent in 2017, an increase that is substantial to the 0.8 % ‘upswing’ the city experienced in 2016.

Keys to Attraction

A study that is new a Macau University video gaming researcher has identified nine important non-gaming facets which are enticing visitors to travel to the enclave, as well as perhaps more importantly, maintaining them coming right back.

In a paper titled ‘ Mehr lesen